We take a step-by-step approach.

To be successful, your online presence should reflect the level of your expertise, the quality of your services, and the professionalism of your organization. A positive user experience is important. This will likely be your first contact point with potential new customers; it is a lasting impression. We apply high standards to our work to present your image in its best light.

We meet with you initially to learn about your business and your customers. We spend a lot of time getting to know you and your business. Together, we'll define the following:

• What are your marketing objectives for this project?
• Who is your audience and what are their expectations?
• What message are you trying to convey?
• Who is your competition and what makes you different?

We work to achieve a thorough understanding of your place in the market and your business needs, and we make recommendations as to how to best achieve your goals. As your marketing team, we help you make strategic decisions and determine how your Web presence fits within your overall marketing strategy.

• Once Web site features and content areas are decided upon, and we organize the presentation of information. We build a site plan or flowchart. This is a working document, the first step in building the framework of your new Web site's architecture.

• We develop preliminary design elements for the user interface. To target the look and feel you are envisioning for your project, we offer a worksheet questionnaire that is used to help you in communicating your thoughts and ideas. We post the initial layout approach online to a private Web address for review. Based upon your feedback, we work back and forth in this manner until the design meets your satisfaction.

• Development of your site begins and progress is regularly posted online for your review. We look for your input immediately if questions arise. You play an important part in finalizing the design, and we want you to be happy with the results. Suggestions are encouraged.

• Once your site development is complete, we upload your Web site files and enable any interactive elements. At this point, we test and re-test the site for proper display and functionality on different computer systems and multiple versions of both current on older browsers.

Search Engine Registration

Promotional efforts are integrated in your site design from the onset. We carefully choose specific wording within your page titles and include META tags in your coding to assist in improving your ranking on search engines. Our basic services include registration with top search engines.

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